Forma PM — Turn strategy into clear, compelling stories

If you've ever had a brilliant product insight die in a confusing PRD, you know the problem we're solving. Forma PM helps product leaders turn complex strategy into narratives that actually land—with stakeholders, with your team, with the market. We combine proven frameworks (Jobs-to-be-Done, value prop design, competitive positioning) with AI that understands product thinking. Not just faster writing—clearer thinking. What you can do:

Build value propositions that connect with your audience Position against competitors without the usual hand-waving Create PRDs, launch plans, and positioning docs that people actually read

Who it's for: Product leaders and product marketers who know what they want to say but struggle to say it in ways that drive action. If you're launching something new, fighting for resources, or just tired of rewriting the same doc five times, this is for you.