Launch guide
Turn one launch into a network.
Stack EarlyHunt with IndieHunt, Aura++, Uno Directory, MakerHunt, and SideHunt so you earn more backlinks, reach different audiences, and compound discovery—without reinventing your playbook every week.
Multi-platform · SEO + AEO · EarlyHunt as your home base
Why multi-platform launches
Single-platform launches cap your reach. Each network has its own audience and link graph. Showing up in more than one place stacks citations, traffic, and social proof.
Builders, early adopters, founders, and directory browsers don’t all live in one feed.
Multiple curated domains linking to you beats hoping one post goes viral.
Each launch week is another chance to place, get featured, or earn a badge.
Your 5-step launch sequence
A practical framework you can repeat for every ship—from assets to promotion to measurement.
Pre-Launch Preparation
Set the foundation for a successful launch with solid assets, messaging, and tracking.
Optimize for Search & AI
Make your project discoverable in search engines and AI-driven experiences.
Launch on Multiple Platforms
Publish across the partner network to compound your visibility and backlinks.
Engage & Promote
Drive traffic to your launches by activating your audience and communities.
Monitor & Iterate
Track performance, learn from the data, and iterate on your messaging and positioning.
Compare the partner platforms
Pick your primary home (EarlyHunt for AI launches), then add the others that fit your positioning.
| Platform | Focus | Pricing | Best for |
|---|---|---|---|
EarlyHunt AI-powered launch platform for AI projects and digital products | AI Projects & Tools | free: Free (badge required, nofollow links) nofollow: Free (no badge, nofollow links) premium: $10 one-time (dofollow, no badge) | AI projects and digital products |
IndieHunt Launch your AI project to reach builders, innovators, and early adopters | AI & Indie Products | free: Free (badge required, nofollow links) nofollow: Free (no badge, nofollow links) | AI projects and indie products |
Aura++ Launch your project and boost your online presence effortlessly | General Projects & Products | free: Free tier premium: Paid features | All types of projects |
Uno Directory Directory for productivity and creativity tools with evergreen listings. | Directory listing | free: Free listing premium: Featured slots | Productivity and creativity tools |
MakerHunt Launch and discover maker-built products with a community focused on shipping. | Makers & builders | free: Free listing tiers premium: Featured options (varies) | Indie makers and builder-led products |
SideHunt A home for side projects—get your weekend ship in front of people who love new ideas. | Side projects & experiments | free: Free launch options premium: Paid boosts (varies) | Side projects, MVPs, and experimental builds |
EarlyHunt
AI Projects & Tools
AI-powered launch platform for AI projects and digital products
Best for: AI projects and digital products
IndieHunt
AI & Indie Products
Launch your AI project to reach builders, innovators, and early adopters
Best for: AI projects and indie products
Aura++
General Projects & Products
Launch your project and boost your online presence effortlessly
Best for: All types of projects
Uno Directory
Directory listing
Directory for productivity and creativity tools with evergreen listings.
Best for: Productivity and creativity tools
MakerHunt
Makers & builders
Launch and discover maker-built products with a community focused on shipping.
Best for: Indie makers and builder-led products
SideHunt
Side projects & experiments
A home for side projects—get your weekend ship in front of people who love new ideas.
Best for: Side projects, MVPs, and experimental builds
You're optimizing for Google. Many users are asking AI.
More discovery happens through assistants and answer engines—not only blue links. Layer Answer Engine Optimization (AEO) on top of classic SEO so your launch pages stay visible as habits shift.
Chat-style search is a default for many buyers researching tools.
Ranking snippets is different from being cited inside an AI answer.
Teams that structure for AEO now compound advantage over time.
FAQ
Common questions from founders running multi-platform launches.
Why should I launch on multiple platforms?+
Launching on multiple platforms maximizes your visibility and reach. Each platform has its own audience, and cross-promotion creates a compounding effect. You'll get more backlinks, more traffic, and more opportunities to be discovered by different communities. Plus, search engines value multiple quality backlinks from different domains.
Do I need to pay for all platforms?+
No. Most platforms offer free launch options. EarlyHunt has free, nofollow, and premium ($10) options. Partner surfaces—including IndieHunt, Aura++, Uno Directory, MakerHunt, and SideHunt—typically offer free or low-cost listings. You can stack several for free, or invest in premium on EarlyHunt for guaranteed dofollow backlinks.
What's the difference between SEO and AEO?+
SEO (Search Engine Optimization) helps your content rank in traditional search engines like Google. AEO (Answer Engine Optimization) helps your content appear in AI-generated answers from tools like ChatGPT, Claude, and Perplexity. Both are important — SEO for search traffic, AEO for AI-driven discovery.
How long does it take to see results?+
Immediate results include traffic from launch platforms and backlinks. SEO benefits typically take 2–4 weeks to start showing in search rankings. AEO optimization can show results faster, sometimes within days, as AI tools index content more quickly. Long-term SEO benefits continue to grow over 3–6 months.
Can I relaunch my product?+
Yes. On EarlyHunt, you can relaunch once if your project didn't win in its first launch week. Other platforms may have different policies. Relaunching gives you another chance to compete, earn badges, and gain more visibility — especially valuable after improving your product.
What makes a successful launch?+
A successful launch combines: (1) a great product that solves a real problem, (2) professional presentation with clear messaging, (3) multi-platform presence for maximum reach, (4) active promotion and engagement, and (5) SEO/AEO optimization for long-term discoverability.