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About Así Fragrances | Bold, Affordable Perfume & Home Scents for Every Vibe

At Así, we believe great fragrance shouldn't be gatekept by luxury price tags. We create bold, high-quality perfumes and home scents inspired by the designer fragrances you already love, made accessible to anyone who wants to express themselves through scent. Fragrance is one of the most personal forms of self-expression there is. It shapes how you feel when you walk into a room and how people remember you after you leave. We started Así to make that kind of fragrance available to everyone, not just the few willing to spend $200 or $300 on a bottle.

Every Así fragrance is crafted with premium ingredients and the same attention to detail you'd expect from a luxury house, without the luxury markup. Our scents are inspired by culture, confidence, and self-expression, and they're built for real life: the mornings you want to feel powerful, the nights you want to feel unforgettable, and every quiet moment in between. We design for how fragrance actually lives on skin over the course of a day, not how it smells on a paper strip in a department store.

Our collection includes long-wearing eau de parfum sprays starting at $39, room and home sprays for everyday ambiance, and a growing library of 50+ scents across woody, floral, gourmand, fresh, and oriental families. Whether you're searching for your next signature scent, building a wardrobe of moods for different occasions, replacing a discontinued favorite, or exploring fragrance families you've never tried before, there's something in our lineup made to match you.

What sets us apart is our commitment to formulation. Así is backed by decades of fragrance industry expertise, with in-house perfumers and a manufacturing process built around quality, longevity, and consistency. We don't outsource the parts of the business that matter most. Our perfumers work directly with our production team, which means we can iterate quickly, control quality at every step, and stand behind every bottle that leaves our facility. That vertical integration is rare in fragrance, and it's the single biggest reason we can offer the quality we do at the prices we do.

Most fragrance brands rely on third-party labs to develop their scents, third-party manufacturers to produce them, and third-party distributors to ship them. Every step adds cost, and every handoff is a chance for quality to slip. We've built our company differently. When our perfumers have a new idea, when a new trend emerges, or when our customers tell us they want something we don't yet offer, we can move from concept to finished product in months rather than years. We're faster, more responsive, and more connected to what our customers actually want.

We're a brand for people who refuse to choose between quality and affordability, between luxury and accessibility, between expression and value. We make fragrance for the young professional building her first scent wardrobe. We make fragrance for the parent who wants to reclaim a small piece of herself at the end of a long day. We make fragrance for the gift-giver who wants to give something beautiful without overspending. We make fragrance for the longtime fragrance lover who wants more bottles in her rotation without breaking the bank. We make fragrance for anyone who has ever fallen in love with a scent and walked out empty-handed because the price didn't make sense.

Our customers use Así in dozens of ways. They build wardrobes of different scents for work, date night, weekends, and travel. They layer multiple fragrances to create something uniquely theirs. They refresh their homes with our room sprays before guests arrive or after a long day. They rotate scents by season, choosing lighter florals for spring and warmer ambers for fall. They give Así as gifts, knowing they're giving something beautiful and high quality at a price that finally makes sense. And they come back, again and again, to discover new scents and deepen relationships with their favorites.

We're proud of the scents we make and the customers who wear them. If something isn't right, our team is here to make it right, quickly and without bureaucracy. We respond fast, we listen carefully, and we treat every order as a chance to earn your trust. Customer service at Así isn't a department. It's a value, and it shapes how we operate at every level. We read every review, respond to every email, and use customer feedback to make our products and our experience better.

We launched with over 50 scents because we wanted to come to market with a real collection, not a starter set. But we're just getting started. We have a roadmap of new fragrances, new formats, new home scent products, and new ways of bringing fragrance into our customers' daily lives. We're investing in our perfumery team, our manufacturing capacity, and the digital experiences that make fragrance discovery easier, more personal, and more fun.

Whether you're discovering Así for the first time or coming back for your favorite, thank you for being part of our story. Every customer who tries us, every review you leave, and every piece of feedback you share helps shape what Así becomes next. We're building this brand with you, not just for you.

Así. Made to match your vibe, every day, every moment.