The Salon Ads Studio

Salon Ads Studio is a specialized Google Ads management service built for hair salons, barbershops, independent stylists, and chair renters. Its main purpose is to help local beauty businesses attract more nearby customers who are actively searching on Google for services they provide. Instead of asking salon owners to learn digital advertising, create campaigns, manage keywords, adjust budgets, or monitor performance, Salon Ads Studio handles the entire advertising process for them.

The service is designed around simplicity and minimal involvement from the business owner. Getting started requires only a few basic details, including the salon or barbershop name, postcode, services offered, and the approximate monthly advertising budget. Businesses can select services such as haircuts, blow dries, coloring, highlights, balayage, blonding, curly hair, braiding, barbering, fades, beard work, head spa treatments, bridal hair, and other specialized services. After completing the short assessment, the business can see an estimate of the local demand for its services before deciding whether to start advertising.

Salon Ads Studio also handles the technical setup required to run the campaigns. Businesses can connect an existing Google account or have an account created for them. The business remains the owner of its Google account and advertising assets, while Salon Ads Studio receives the necessary access to manage the campaigns. The service also works with the business's existing Google listing and booking destination, such as a booking link or phone number. No website is required, and there is nothing to install or configure manually.

The company manages several important parts of the local customer acquisition process. It can improve the salon's Google listing by correcting services, opening hours, photos, and booking information. It can also create a dedicated landing page containing the salon's services, local area, and a prominent call or booking button. This is particularly useful for independent chair renters and small businesses that may rely primarily on Instagram and third-party booking platforms rather than having their own website.

The advertising strategy focuses on reaching people who are already looking for specific services nearby. For example, someone searching for "balayage near me" or a similar local service could see the salon's advertisement when they are ready to book. Salon Ads Studio also adjusts advertising based on the value and availability of different services, helping businesses prioritize higher-value treatments or services that need more bookings. The company says it filters out irrelevant searches such as people looking for free models, jobs, students, or extremely low-cost services.

Once campaigns are active, Salon Ads Studio continues managing them without requiring the owner to regularly review a dashboard. The team monitors performance and reallocates advertising money toward services and searches that are generating useful enquiries, while reducing spending on less effective areas. Clients receive a simple monthly summary containing key numbers such as calls, enquiries, Google advertising spend, and cost per enquiry rather than being overwhelmed with technical advertising terminology.

Pricing is based on the business's monthly Google advertising budget. Salon Ads Studio charges a fixed management fee rather than taking a percentage of bookings. Plans range from £15 per month for businesses spending up to £200 with Google to £149 per month for businesses spending more than £2,500. The advertising budget itself is paid directly to Google, and the company states that it never takes a commission from bookings generated through the ads. New customers receive a 14-day free period, allowing them to test the service before making a payment.

Overall, Salon Ads Studio provides a hands-off local advertising solution for salons, barbers, and independent beauty professionals. It combines Google Ads management, Google Business Profile improvements, landing pages, campaign optimization, local targeting, and straightforward performance reporting into one service, allowing business owners to focus on their clients while the advertising is managed for them.

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