What SwipeToLaunch is
SwipeToLaunch is a different kind of launch directory for startups, SaaS and apps. Instead of an upvote race, visitors swipe through new products one card at a time: right if they like the idea, left if they don't. Every swipe is one vote, and the public board ranks products by the share of people who swiped right, weighed against sample size. Makers submit with one link and no account; a free listing goes live once the SwipeToLaunch badge is on their homepage.
How the ranking works
The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. Each person gets one vote per product, and no account is needed to swipe.
Key features
Tinder-style swipe deck: right to launch, left to pass
Public board ranked by approval share, weighed against sample size
Weekly board, with each past week's top three kept on a permanent page
Submit with one link and no account; the listing is drafted from your page
Free listing with a badge, or $29 Featured
Founder pages that people can swipe on too
REST API, MCP endpoint and Markdown pages for agents
For makers
Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up
Featured: $29 one-time, live right away, first in the deck and on the board for 30 days, with a gold mark
A moderator reviews each new listing within about a day
Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board
Who it's for
Makers and indie hackers launching a new startup, SaaS or app
Founders looking for a Product Hunt alternative with honest approval scores
Visitors discovering new products one card at a time
Developers and AI agents reading launch data via the REST API or MCP
Pricing
Free: the listing goes live once the SwipeToLaunch badge is on your homepage, with a followed link while the badge is up
Featured: $29 one-time. Live immediately, no badge needed, listed first for 30 days, gold mark, followed link from day one
Visitors swipe for free, with no account
For developers and agents
Launch data is also available through a REST API, an MCP endpoint and Markdown pages, all documented on the SwipeToLaunch Developers page.
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