Frigade

Frigade is an AI-powered product adoption platform that takes a fundamentally different approach to user onboarding. Instead of requiring teams to manually build tooltips, product tours, and help articles, Frigade deploys AI agents that learn your product by actually using it. The AI navigates your app, understands workflows, and builds a complete model of how everything works. From there, Frigade generates onboarding flows, answers user questions in-app, and proactively guides users based on what they're trying to accomplish. When your product changes, the guidance updates automatically. Key capabilities include Magic Links (shareable URLs that launch guided walkthroughs), live UI highlighting, proactive suggestions, automatic product change detection, in-app action automation, and handoff to human support for complex queries. Multilingual out of the box, with Slack integration for team feedback on AI responses. Integrates with PostHog, Amplitude, Segment, Intercom, HubSpot, Zendesk, and Salesforce. SOC 2 Type II and GDPR compliant. Trusted by teams at Vercel, Merge, Morning Consult, and Arc. Most teams go live in a day. Most product teams still build onboarding the hard way. Every new feature means a new tooltip. Every UI change breaks existing tours. Every new language means hiring translators. Frigade replaces all of that with AI. Frigade's AI agents learn your product by actually navigating and using it, the same way a real user would. They figure out the workflows, understand the UI, and then guide your users through real tasks with live highlighting and in-app assistance. No content to author, no tours to maintain. Features include Magic Links for shareable guided walkthroughs, proactive nudges that surface at the right moment, automatic adaptation when your product changes, knowledge base file uploads, and seamless handoff to human support. Built developer-first with a React SDK and native theming. Frigade is the AI layer that sits inside your product and helps users get things done. Unlike traditional onboarding tools that require you to manually build every tooltip and product tour, Frigade's AI agents autonomously learn how your product works by actually using it. The result: users get real-time, contextual guidance through actual workflows. The AI highlights relevant UI elements, answers questions without needing a help center, and adapts automatically when your product changes. You can also create Magic Links, which are shareable URLs that open guided walkthroughs for any workflow. Frigade supports file uploads to its knowledge base (PDFs, Word docs, spreadsheets), integrates with Slack for team feedback, and handles multilingual support natively. What if your onboarding content wrote itself? Frigade makes that possible. Its AI agents learn your product autonomously by navigating your app and understanding every workflow. Then they guide users through real tasks with live UI highlighting and contextual assistance. No more manually building tooltips. No more maintaining product tours that break when the UI changes. No more translating help articles into 12 languages. Frigade handles it all automatically.